It might be because we usually concentrate so much in something that we miss other more important stuff. Usually we see what we want to see and we have no idea of what we have missed.
The video attached in this post is based on a famous experiment of Drs Dan Simons and Chris Chabris.
Watch the video below
http://www.youtube.com/watch?v=IGQmdoK_ZfY
If you want to read more please visit http://neuronarrative.wordpress.com/2010/07/27/did-you-see-the-gorilla-an-interview-with-psychologist-daniel-simons/
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